7.20.2010

GRUM

You don't need a hot tub, a dolorian or even a TARDIS to experience the 80s again; you just need to listen to GRUM - a disgustingly talented Scottish producer/remixer/DJ - and you'll be instantly transported to the golden decade. A time when Alf, Mr. T and Punky Brewster dominated the TV, hair was big, fluro spandex was abound, and dance aerobics was born!




GRUM's rise to stardom has been an exceedingly rapid one. From his first release last spring, to his eagerly anticipated debut album "Heartbeats" this summer, he has gone from a complete unknown to a globe-trotting producer/DJ in no time at all!



The sound of GRUM is embedded in the genre or music known as nudisco (aka balaeric house or French house). Many producers in this genre dig up early 80s disco tracks (ensuring expired copywrite) and breath in new life by simply adding an underbelly of driving basslines and thumping kicks. GRUM on the other hand takes a ground-up approach to nudisco, giving his production an authenticity that his competition lacks.



Throwbacks to the late 80s and early 90s are currently all the vogue in electronic music. It turns outs, as GRUM so colorfully displays, that it's cooler to construct 80s tracks now, than it is to simply replay them.




Recently his remixes of Jump Jump Dance Dance and The Priors have stood out above the rest, and in my humble opinion he has really carved out his corner of the nudisco sound. Catch a glimpse of his latest release here, a detective story music video that reminiscent of Beastie Boys Sabotage just with more mullets and tongue-in-cheek homoeroticism:

GRUM — Through The Night

On Friday, July 30, GRUM will be playing his retro-infused style of electro at the Avalon, Hollywood. So breakout your white sports coat and salmon tee, don your aviators and wax your 'stache and rock out to GRUM.




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